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She says she was “beyond impressed” by the product quality and spent some time checking out the company’s other affordable offerings. “The app is dangerous because I find myself adding more and more to my cart daily,” she says. The only hiccup is having to wait seven to 10 days after finalizing her purchase. “Shipping takes a little time,” she says. “But I’m in the middle of nowhere, basically.” Jamie Wolcott, a 40-year-old full-time mom from De Queen, Arkansas–population: 6,600–discovered Hollar through Facebook ads. To date, the former nurse has bought more than two dozen items ranging from toothpaste, shampoo, and razors to toys like an Angry Bird camera drone and a water slide. “The products all seem to be of your normal quality of what you would find in your regular, everyday retail stores, such as Walmart, Kmart, and Target,” Wolcott says via email, noting that Hollar prices are on par with competitors’ and sometimes even less expensive. “There is no way that I could have bought some of those items for less than $5 at Walmart.” Wolcott enjoys shopping through Hollar’s website and app since it means she doesn’t have to, as she says, “hunt all over the place” in person for thrifty buys. The seemingly endlessly scrolling possibilities lead to happy accidents. “Even Walmart online can be a difficult site to shop through at times,” she says. In addition to Facebook, Hollar reaches new customers like Wolcott by partnering with influential mommy vloggers like Do It On A Dime’ s Kathryn Snearly, who lives in Matthews, North Carolina. Last year, the company sponsored a “Hollar Haul” video in which Snearly shows off all her storage-solution purchases.

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